Sparkling Beverage Product Expansion (Personal Project)

Promotional Campaign and Point of Sale Display

A product line taking a Sparkling Juice Company outside of the food and beverage industry, Spa Essentials is a home spa line for the consumer who wants the experience of an expensive spa treatment at home. Using the brand's Slice logo as a base, the addition of an illustrated branch icon shows the fruit extract used in each spa line product (grapefruit shown, six fruit options developed). This branch icon is adapted for bottles, a 4-pack carrying case, and a point of sale display that includes a refrigerated case stocked with Sparkling Juice to reinforce brand recognition with consumers. To spread awareness of this new product line, the interactive campaign “You Are Essential” allows consumers to send a custom direct mail Inspiration Note with product samples to a friend, entering both the sender and recipient for a chance to win a Spa Weekend Getaway.