3M (Personal Project)

Scotch Tape

Using Scotch Tape as inspiration, created a campaign to help parents and children reconnect both with each other and the joys of creating outside of a screen-based format. A website acts as a hub for parent/child teams to access fun templates and project challenges within a supportive online community of educators and families. A print campaign of tear-out do-it-yourself “pop-up” advertisements appearing in popular magazines provides parents with an instant hands-on activity for their kids, and also directs traffic back to the website for additional project ideas. The keystone piece is a traveling Creation Station in the iconic shape of a Scotch Tape Dispenser, providing children of all age groups an activity space fully stocked with supplies and encouraging creativity. A live-feed shares projects at the Station with viewers of the website, also informing them of its next stop.